Myth vs. Reality

MYTH VS. Reality… what you may have heard
Myth #1:

“Limited Service” (Discount) brokers can do an adequate job selling real estate.

Reality #1:
Promotional costs such as professional photographs, virtual tours, staging consultations, pre-inspections, cleaning services, full color brochures, MLS insertion fees, printing,direct mail, personally distributed marketing material, professional support staff, web-site maintenance and fees, signs, and more are paid for by a full-service, full-fee agent.

Ask Yourself:

-Will the limited service broker offer a complete marketing campaign?

-Does the limited service broker have a professional full-time staff to personally attend to your specific needs?

-Does he/she have a proven track record of success, or is he/she simply using the discounted commission to win your business because he doesn’t provide a full compliment of services that are necessary to get your home sold on time and at the right price?

-Does he/she have the expertise to guide you through problems that may develop during the under-contract and closing process?

-Will the limited service broker be motivated during difficult times to go the extra mile for you, or will he/she move on to another deal that doesn’t take so much time?

-Why would limited service brokers want to sell your home for a discounted fee when they can make more selling other properties? Limited service brokers get rewarded for taking buyers to other people’s homes_not yours. Limited service brokers receive a buyers agent fee when selling another real estate company’s properties and not their own listings. Therefore, if your home sells, they lose business. It’s a core element of their business model to have your home on the market as long as possible.If you use a limited service broker, the likelihood of selling your home will decrease because the supply of buyers through your home will be restricted if marketing is minimal.Remember, when using a full service agent you only pay a commission when your property sells successfully.

Myth #2:

Zachary Epps sells a lot of Boulder real estate. Perhaps he is too busy to pay attention to my listing.

Reality #2:

Just as superior restaurants are busy at dinner time and superior doctors have long patient lists, Zachary Epps’ success as a Boulder Realtor in marketing homes provides him with many more homes to sell. Like good restaurants and doctors, Zachary has set up atop-flight team to assist with the routine details to free him up to devote the time and attention required to sell your Boulder real estate property successfully. He builds his business one satisfied customer at a time. His goal is for you to be another delighted customer who spreads the word about how well you were served.

Myth #3:

You should select the Boulder REALTOR®who says they can get you the highest price.

Reality #3:

This is the oldest scam in Boulder real estate: Tell the seller what they want to hear, act excited, and compliment the home to get the listing. Then ask for a price reduction in a few days—or even a few weeks. Don’t buy into that. Insist on a written, well-researched market analysis. Select your Boulder REALTOR based on credentials and track record, and then use market data to decide on price.


Your Needs


Your Role

Tasks to Prepare For Market

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